Celebrating 2025: Addressing your feedback

Smooth tech, simpler journeys and better support—discover 4 key updates we’ve made to improve our services based on feedback from you.

1. No more clunky tech

"Easy to navigate, quick to process and submit"

Last month, we successfully launched our new Broker Portal to advisers, offering a streamlined quote-to-application journey. With our updated technology, advisers now benefit from:

• Smart product selection to help you choose the best option for your clients.
• Real-time case tracking to keep you informed at every stage of your application.
• Integration with sourcing platforms allowing you to continue creating instant KFIs.

Want to find out more about what this means for you? We recently spoke with Lisa Windley, our Sales Development Manager and BDM, where we discussed all things Broker Portal and answered some of the questions you may have about this exciting update.

2. Improved product clarity

We’ve introduced over 20 product updates this year, adjusting our criteria to make our products and your clients’ eligibility clearer. This includes:

• Edits to our flying freehold criteria.
• Updated construction criteria.
• Adjustments to ground rent and service charge criteria.

You can find out more by accessing our Helpful resources page.

3. An exclusive offer for Premier clients

We have extended reduced rates on our Premier product for the whole of 2025, which may be suitable for your clients with a home valued at over £2,000,001. Not only can your clients benefit from reduced-for-life rates, but you’ll also benefit from a Specialist Concierge Service to help you guide your case through to completion.

4. Better marketing materials

No matter how much focus you put on marketing your business, our Marketing Hub has a range of materials that are available to help you and to keep your customers informed. In 2025, we’ve invested in creating:

• A customer guide to equity release.
• Equity release flyers and leaflets.
• Illustrative customer stories explaining the equity release process.

You can access this suite of exclusive resources by contacting your local BDM.

Join Royal London Equity Release

When you place business with us, you’ll be working with a reliable lender that:

• Offers resources to help your business grow and to keep your clients informed.
• Uses modern and straightforward tech to make applications easier.
• Puts you and your client’s needs first with smart and simple product updates.

To place a case, register with us today.