The Premier product
High‑value cases demand clarity, credibility and care. The Premier product delivers all three for you and your clients.
A smarter way to manage high-value later life lending
High-value properties can create unique and complex later life lending cases, often requiring more in-depth underwriting and bespoke client support.
Your cases deserve a product that will deliver the same levels of consideration and preparation that you deliver in your advice process.
For clients with properties worth over £2 million, who expect an outstanding experience, the Core Premier product provides three advantages that will support your specialist advice and build client confidence.
The Premier product advantages:
Exclusive pricing
Gain access to exclusive reduced rates available only through Royal London Equity Release: giving you a clear pricing advantage for suitable high‑value cases.
Specialist progression
Our Concierge Service brings clarity forward. You’ll work with a named point of contact who understands your case in depth, helping to surface issues earlier, reduce rework and accelerate progress.
Confidence and credibility
The Premier product combines white‑glove case handling with the strength of a heritage brand, giving you a trusted foundation to support the high‑expectations of your clients.
Hear from Mortgage Adviser David Griffiths
Curious how our Premier product performs in the real-world? Get an inside view of the benefits of our Concierge service and see how the Premier product could work for your high-net-worth clients.
Read David's interview
Unlocking property wealth for families when it matters most.
Unlocking property wealth has an increasingly strategic role to play in the high‑net‑worth market, particularly for clients with homes valued at over £2 million.
For many affluent families, a significant portion of wealth is held in property, creating estates that far exceed Inheritance Tax (IHT) thresholds.
Equity release can be one option to access funds without selling the property, helping clients support loved ones earlier in life and informing wider estate‑planning conversations.
Our case study shows how a couple with a £2.5 million property released £800,000 to support their family. It highlights how equity release can provide timely financial help, and in some scenarios, the net cost may be lower than expected when viewed alongside potential IHT considerations (outcomes depend on individual circumstances).
Read our case study
Speak to our specialists
Speak with our specialists - a short, no‑obligation call to understand how the Premier product can support your high-value cases.
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Our Premier Concierge: how it works
A named concierge coordinates your case from start to finish: updates, escalations and rapid access to specialists when required.
The team:
- Manages updates
- Tracks progression
- Coordinates internal stakeholders
- Ensures issues are addressed early, keeping pace steady.
This can include:
- Checking eligibility and key criteria
- Highlighting potential blockers or underwriting concerns early
- Reviewing valuation considerations
- Aligning stakeholders so you aren’t caught out mid‑journey
This can include:
- What information and documents will be needed
- How to avoid common underwriting queries
- What may require additional evidence
- What might affect valuation or criteria fit
This can include:
- Tracking internal workflows so cases don’t stall
- Ensuring specialist teams pick up queries promptly
- Escalating where needed to maintain momentum
- Keeping you informed throughout so your clients remain reassured
We provide:
- Discreet handling
- Professional communication
- Reduced friction and uncertainty
The concierge model helps this by:
- Highlighting potential issues early through upfront underwriting
- Handling much of the case administration
- Providing predictable communication
Ready to explore the Premier product?
Confidently support your clients with the latest Premier product criteria. Access detailed underwriting and eligibility guidance in our product documents.
Product criteria